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The secret meaning of the marketing speak

Have you noticed how often Google ads contain the word "secret." That's also true when it comes to ads dealing with emini trading systems or strategies. Yes, apparently there are some secret things out there. Well, that may be true. It's conceivable, I would say. Sort of. Except that these secret things are very unlikely to have anything to do with the markets, but a lot to do with marketing. 

Namely, the truly secret things are those that marketers don't want you to know about. Below we examine a few actual Google ads related to emini trading to explain the secret meaning of some things mentioned in these ads. 

1. "This select group of people"

What is so select about this group of people is that they are mind bogglingly stupid morons who paid $7,500 to find out what's so select about them. 

2. "20 year veteran trader"

To put it simply, that's someone who has been so badly disabled that he has yet to place his first trade ever despite attempting to do so for the past 20 years. So he is a veteran alright. He just ain't no trader.

3. "No indicators"

In this particular case, that means zero equals two. In general, according to the secret marketing math, zero can take any value from one to infinity. But it's never zero.

4. "The last trading system you will buy"

Indeed. Because right afterwards you will go so broke using it that you won't be able to buy a new pair of socks, let alone another trading system.

5. "$500 a day"

Yet the website says, in fine print, of course, that your results can vary, which can mean only one thing. Namely, that 500 can actually vary too! Just when you thought you knew something about this math thing, it turns out that it wasn't so at all.

The examination of such secrets is likely to continue here, so you may want to check this page in future.

For an excellent purely discretionary emini day trading methodology that does not insult your intelligence with hidden meanings, see this page.

 

 

Disclaimer: HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS UNLIKE AN ACTUAL PERFORMANCE RECORD. SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER OR OVER COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.

Copyright Waldemar Puszkarz © 2005-2009.